Isn’t it incredibly sad to see something that was once cherished is now struggling to survive? The legal profession (Including In house counsel) and law firms are now crumbling before our eyes, and it won’t be untrue to blame the lack of sales & marketing stratagems in the industry. Right from the birth of a legal firm to acquiring clients, the sales & marketing techniques hold a paramount importance.
Here’s how the lack of proper selling and marketing techniques in the legal profession is disturbing the status quo and pushing the new players closer to the verge of extinction.
The Legal Clutter
There are oodles of people who look forward to availing legal help. The same has elevated the demand for legal professionals by several notches. As a result, many of them foray into the industry with their own firms. Despite the high demand of their profession, the presence of a plethora of players in the industry makes it quite hard to win a client let alone delighting them with the legal services. To keep the clutter at bay from harming your legal profession, the sales & marketing techniques are imperative.
Is the legal service drilling a big hole in client’s pocket?
Some legal professionals charge a fortune for their services, and it is not wrong as their services include in-depth research of the case and other studies indispensable to win it. However, without a proper marketing or communication channel, these professionals fail to justify their remuneration. Thus, many have a wrong notion that legal professionals charge high and hence, they prefer an out-of-the-court settlement.
Sales and Marketing: Can They Bring Back ‘Order’ in the Law Industry?
“90% of startups fail.” Says Neil Patel, a renowned marketer and entrepreneur, and startups in the law industry are no exception. Apart from new legal ventures, the existing ones could cease to exist as well in the absence of fool-proof sales & marketing strategies. However, with effective sales & marketing, the law professions and law firms could grow by leaps and bounds.
Events4Sure – a leading organizer of law events industry worldwide – fathoms the aforementioned fact very well. The team of the organization moves heaven and earth to educate lawyers, counsels, law firms and legal service providers about the latest techniques in the legal and IP world and the significance of implementing sales & marketing in their profession.
All in all, Events4Sure endeavors to rejuvenate the legal professions through their extraordinary events that create value and make a difference. For more information visit www.events4sure.com