Who Decides The Website Pricing?

What type of website would be right for my business and how much it cost? This question is very common among the business owners. In fact, most of the businesses think that web firms decide the price of a website and that’s why they offer various plans. But, this’s not true! Then, what decide website pricing? First of all, it is imperative to understand that website is not any product, it is a service. There is no material cost, no shipping and no logistics involved. What involved is just time. Time, how? Every website is different in design nature such as – Basic, Static, Advanced and Custom and not all created equal. They incorporate different technology, serve various purposes, their level of design and functionality are totally different. If consider over the best websites in 2017 they are mobile-friendly, SEO-friendly and have Google Analytics installed so that websites are more reachable and responsive. Besides this, many websites come with Content Management System (CMS) so that clients can update the content as when they want. If you want all these advanced features for your website, all these need strategy, design, programming, testing, registering domain, quality content writing and discussion for website training which will take time and this time will be the decider of the website pricing.

(Total Hours of Resource A x Hourly Rate of Resource A) +

(Total Hours of Resource B x Hourly Rate of Resource B) +

(Total Hours of Resource … N x Hourly Rate or Resource … N) = Project Cost

Here are some more factors that influence the cost of the website –

  • Project Management and Communication such as who will manage the project with a lot of feedback and approvals.
  • Process – This is an important factor in determining the website cost. Usually, professional firms utilize advanced processes such as Wireframes Design, Usability & Navigation, UI design, development, testing, Content Management, Going Live, Support and Improvement.
  • Design according to status of the business. Whether it is well-established or launching service or product for first time.
  • CMS – If the back end is a custom made, it costs more than using open source CMS such as Joomla or WordPress. With Open Source Systems, modules may be available online for purchase, plug and play. While with custom CMS, every code is written, every table in the database is created as requirement.
  • Functionality – If you want more functionality in your website, cost will be higher because it will incorporate many technical components such as online booking, ecommerce, message boards, photo galleries and webforms.
  • Add ons – Features such as pictures and content writing enhance the project cost. In comparison with professional photos, stock photography is better to use nowadays.
  • Language support – Usually, not every website needs multiple language support, but if your website needs, it will affect the cost.
  • Reliability – Hire the website services from a company which is well-renowned and reliable.
  • Testing and Quality Assurance which incorporate GUI and Usability Test Scenarios, Responsiveness and Cross-Browser Test, Performance Testing and Security testing.

Probably, extra cost of few dollars can seem high, but it enriches your website with all necessary functions, tools and technology which will come back as profit for your business. So, rather than trying to save, have a professional and responsive website that works for your business.

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