Subtle Strategies for Social Media Exposure Without the Ads
Commercials are undoubtedly the best way to drive social media traffic towards the brand being promoted. But what if a brand chooses not to create and air an ad during the pasadena web design. Can they still take advantage of the massive viewership and social media traffic that the event generates?
Of course they can.
Some brands intensively use social media to increase exposure during the Super Bowl even without an ad in tow. One example of this is Volvo’s campaign, “The Greatest Interception Ever”. Social media users are asked to tweet #VolvoContest while competitor brands’ ads are airing. They get some visibility for a fraction of the cost by doing so.
Brands who don’t have Super Bowl ads may use the various social media platforms to create buzz-worthy promos that make them popular despite their lack of commercials. Other brands even comment on their competitor’s ads and gain some visibility because of that.
And The Trend Goes On and On
Super Bowl ads and its social media strategies see no signs of slowing down. The commercials are increasingly becoming costly, but highly-established brands and adventurous start-ups set their stakes high and go for the ads.
Companies pay millions of dollars to create viral commercials and buy airtime slots on the event. They post YouTube teasers of their ads to create a buildup of excitement. They connect to their customers through tweets, Facebook posts, Instagram snapshots and Snapchat posts. Websites are geared up for upcoming traffic due to the Super Bowl ads. And when the ad is finally shown, these brands effectively deliver their message to that vast array of customers watching the Super Bowl games.
The social media marketing continues for brands who chose not to use ads. Posting materials across the Internet, creating a good buzz, and making people notice them while the Super Bowl is ongoing entails a lot of effort and confidence. But brands can pull it off (look at the Volvo example explained earlier) and manage to increase their sales through the Super Bowl even without an expensive commercial.
The increased availability of devices that support social media platforms make online webside design pasadena largely possible with no hints of dying down. People use social media in computers, laptops, tablets, phablets, smartphones, and smart TVs. A company’s advertising team have tons of possibilities to drive their brand through these platforms. And doing the marketing work in time with the Super Bowl will surely put the social media advertising campaigns to a huge success.
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