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It does not matter who the audience for your 2017 business plan is, you will have to be excruciatingly precise with your numbers. When you dig deep enough, a business plan is never about the words. It is about the numbers.
Summary & Numbers: How many clients do you have at the moment? How many more do you plan on attracting? What are you doing to keep your clients? How much does your client retention cost? How much are you paying your outside partners? What kind of growth rate are you expecting? How do you plan on selling your services? How much will it cost to sell them? Are you planning on taking out a new business loan? What is your employee turnover rate?
All of this and much, much more has to be backed by numbers.
Simply put, without the numbers backing your claims, no one is going to believe you – not your employees, not your potential investors or partners, not your customers.
If you avoid numbers, they will notice it and once they do, the first place they will go to is that you are trying to hide something.
One word of warning – this does not mean you should divulge absolutely everything about your finances. That being said, some transparency with your numbers can go a long way.