Every day millions of people depend on the internet for information like what’s on your website. Now this’ll blow your mind ─ there are millions and millions of websites out there and thousands of them echo your site.
Given the competition, the trick will be drawing as many readers as possible to your site. If you’re not on the first page of search results, the chances that they won’t see it at all. Then when they do, chances are they will only stay as long as it takes to see if what you have to offer is for them before they’re off to check out another site.
When you’re on that precious first page and your site name gets noticed , it’s imperative that you get and keep their attention at least long enough for them to decide whether you have the information they want, it’s time to hit them hard with your logo. Your Home Page needs to make an unforgettable impact, and a mind-sticking logo is a great tool.
Put your logo (a coast to coast visual (logo bar) demonstrating your site’s message) across the top of every page and then put it on everything with your company name on it. You’ve heard of “branding”? This is the first step, and you’ll be reinforcing it at the top of every webpage, on every handout, and on every letterhead, business card, invoice…
Now that the logo bar is in place, let’s put the rest of it together so that it will get their attention and keep it.
Step One: Identify your readers. For our purposes, let’s say you want to create a site that attracts people with disabilities and their caregivers. Now think of every possible word or word phrase (Key words and Keyword Phrases) that the disabled and their caregivers may use in an internet search. Disabled, handicapped, wheelchair, walker, physical therapy, Easter Seals, and MDA Telethon are a few, and once you get started you’ll be surprised to find out how many you find. These are the words you’ll use as many times as possible on every page of your site.
Step Two: Outline your message. As in, “I want to create a database of links to help sources where a person with a disability or a caregiver can locate the help they need.
Step Three: Break this umbrella topic into smaller more manageable subtopics and then put them in the order you want your readers to see them.
Step Four: Create a navigation bar across the top or down the side of your webpage. It makes it easy for your readers to get around the site and quickly find the information they came for.
It will look something like this:
- Home Page: Where to get help
- Federal Government Agencies
- Local Government Agencies
- Chat Room
- About Us/Contact Us
Step Five: Beginning with your Home Page (where you introduce your topic and outline your site’s message and content), create page for each subject on your Navigation Bar. Next, do an internet search for the links you think will be of help to your readers and paste them onto the appropriate pages. Remember those keywords and keyword phrases? Use them in the navigation bar at the top of each page putting them in each page’s title. Your keyword tells your readers at a glance what information they will find on a particular page. The idea is make it easy for your readers to find the information they came for; they will appreciate this more than you can imagine. Let’s say a person in a wheelchair wants to know where to go to find service organizations in his city, county, or state, or maybe he or his caregiver wants to learn about federal laws designed to make his or her life easier. These folks don’t have time to wade through page after page looking for links to organizations like Suncoast Center for Independent Living or government sites like The Department of Justice to read about the Americans with Disabilities Act. Tell readers right up front what to expect on each page.
Step Six: Then sprinkle at least six of them throughout each and every page of your site.
In short, salting your website with keywords and keyword phrases beginning with the title, straight through the navigation bar and at least six times per webpage will bring web traffic to your door.
Follow these six easy steps to designing your website and attract the readers you want to your site.
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