Optimising a Small Website

If you have got a small budget and you need to optimise your website, it shall be an indeed tricky task for you. However, that can never be considered as an excuse to brush off SEO completely. In order to grab high-quality traffic, it is quite important to process the organic search. For website belonging from any size, on page optimisation is a vital aspect that optimises the overall links, keywords, structures, Meta descriptions, URLs, content, meta tags and canonical tags. Mobile usability should also be optimised equally. This will help you gain more amount of traffic, which in turn, would attract a huge number of customers.

  • Visual content

It is absolutely vital these days, in the era of digital provisions. You cannot simply keep on boosting your content with words. Rather, add some videos, images, screenshots, GIFs, presentations, memes and info graphics in order to make it attractive. This will also make it more appealing, thereby engaging more and more visitors. It is absolutely useless if your content does not contain pretty imagery. In such cases, most of the users are found to scroll away without showing any kind of interest to it. Therefore, adding imagery is paramount to your success.

  • The targeted keyword in the very first paragraph

The first sentence is the very first thing that user notices immediately while accessing a page. Hence, as per the SEO pros, it is generally recommended to place the targeted keyword at the very first line of the content. If not, you can also place it somewhere in the first paragraph of the content. This will help the readers to analyse what the content is all about. It would also influence the readers if they want to keep reading further.

  • User-friendly URLs

One can choose to alter and edit URLs through CMS platforms. You can insert the post in WordPress and turn it into a desirable URL. The job is extremely easy and simple. The URL is designed in a way, wherein the contents could be analysed easily by checking out the URL.

  • Use headline tags

This is essential as it shall appear in the search results. Use H1, H2 and H3. Also, add subheads in a way that the readers can gain the entire idea by simply skimming your lines.

  • Target keywords to be used in URL

This task often appears to be a simple task but it is not actually so. The task is somewhat complex. The best keyword needs to be placed into the title itself. You cannot drag the keywords and stuff them anywhere. Rather, you will have to analyse the keywords just as they would match the requirements of content creation. The user intent is the basic concern of the content and it should be established appropriately.

It is essential to create a catchy title that will not only appear natural but will also depict the meaning of the content at a glance. Also, the title should be created in a way that can reveal the intention of the user. One can also choose to feature the targeted keyword into that. Nobody will turn up to read a content that has got a boring headline. So, getting creative is certainly a necessity in this context.

  • Social sharing buttons

This is an important factor through which you can reach up to the maximum number of users. This way, you can promote your brand over a diverse genre.

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Author Bio:


This article is written by Albert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on SEO marketing experts and the best SEO solutions.

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