Learning the Importance of Investors and Promoters in Business.

According to the economic statistics report of 2016, India has seen the growth of start-ups at nearly 12% annually, ranking behind Britain which stands at 20% growth of start-up companies every year. Economists have predicted that in few years, somewhere around 2030, India will be the leader of start-ups and will also shelter inter-national operating start-ups, making it a niche market for other economies. But while looking at the start up entrepreneurs, it can be noted that start-ups and companies in India need to concentrate more on attracting more investors in order to expand their operational region. Start-ups in foreign countries have repeatedly quoted that business consultants have played a major role in establishing the firm at the global level. With this it is advised to companies in India that they need to get hold of a business consultant to make their path to success less arduous. Consultancy service providers in India have been in a great demand for the reason of the speedy growth of start-up companies. IBS India being one of them, offers needed services like CFO services and start-up business contract services to start-ups in India, making it the best corporate consultant company in India.
In this edition, we will look at the exit strategies available to the promoters/investors and how they can leverage it to their advantage as well as for future growth of the company.
Why Exit?
This is a pertinent question, especially when a start up has been a dream project and is going to be very successful. This happens when a start up promoter wants to turn his ownership in business into money. Many young entrepreneurs nowadays aim to establish a business, nurture it to make it attractive to a purchaser and sell it. Also, there are start up entrepreneurs who get older and want to move out of their role. Yet again, there are others who just like the challenge of starting a business but don’t intend to run it on a long-term basis.
Sometimes, promoters need to exit due to mandate by investor, or to fulfil the commitment to investors who have required to move out after a stipulated time, in return for funds. In these cases, it is the liquidity or other promoter constraints that force an entrepreneur to quit even if he intends to continue.
An investor, say an angel investor or venture capitalist, needs an exit strategy because exit is what gives him return. The exit strategy in a start up funding pertains to investors who previously put their money in a start up and exit years later with a lot more money than they had invested.
Exit Strategies
Merger & Acquisition (M&A)
Here the startup merges with a similar and larger company. The bigger company is looking for complimentary skills and would prefer to buy a similar start up than creating it in-house. Some mergers like in case of Facebook-What’s app help to expand the footprint and capture the market.
Sale/Strategic Acquisition
This is not M&A as the two entities don’t get combined into one. But it is a good way to cash out and pay out the investors and self. One compelling reason is that equity investors need a return which is unlikely to be realized unless it is cashed out. The buyer is usually someone who has the skills and expertise to scale it operationally.
Sometimes, start ups are sold to a bigger company for profit. The buyer takes over the start up using cash or stock as compensation. The promoters and key employees from start up often stay at the company for a stated period to vest the stock and to be able to cash out. This provides a return to the founders, employees and investors.
IPO
This is usually in case of mature technology companies, where raising funds from VCs or private equity firms is not a feasible option. Also, IPO is preferred to give a exit to the VCs and private equities.
People who own the business are the ones who determine the exit strategies based on their objectives. Though the promoters initially own 100% of the business, their share gets liquidated over time as they avail financing options from venture capitalists, angel investors, equity investors or individuals and these shareholders thereby have a say in any potential exit strategy. On a fundamental level though, an appropriate strategy should ask and answer these basic questions:
What are the liquidity options?
Do you want to continue in business?
What are current market conditions?
This article is authored by A. Loganathan, representing India Business Solutions (IBS) which is a boutique advisory firm helping a lot of Start ups in India and Singapore in fulfilling their aspirations. Loganathan is heading the Singapore operations of IBS and can be reached on loganathan.a@consultibs.sg. Website: www.consultibs.in

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