Learn concepts for digital marketing get a job in Hyderabad location

To get job in digital marketing sector you have learn major 10 Concepts update. The 10 Concepts are discussed in depth below

Principles of Digital Marketing

  • Marketing Basics
  • What is Digital Marketing?
  • Comparison of traditional marketing and digital marketing
  • Statistics of Digital Marketing
  • Benefits of Digital Marketing
  • The latest trends in digital marketing
  • Digital Marketing Platforms
  • Digital Marketing Strategy for Websites
  • Career Opportunities in Digital Marketing

Website Design

  • Types of websites
  • Notions of HTML / CSS
  • What is Java Script
  • What is CMS?
  • Why WordPress CMS?
  • Installing WordPress on the server
  • Understanding the dashboard
  • Changing Default Settings
  • Installation and customization of themes
  • Content management in WP
  • Creating categories, pages, and messages
  • Add a menu to the website
  • Adding widgets to the website
  • Install useful plugins for site features
  • SEO-specific plugins

Search Engine Optimization – SEO

  • Introduction to SEO
  • How do search engines work?
  • Algorithms and search engine updates
  • Google Webmaster Tools
  • Keyword research process
  • Competition analysis
  • On the Optimization Strategies page
  • Off Page Optimization [Link Building Techniques to 2015 Standards] Local SEO Strategies
  • Penguin & Panda Update Recovery Process
  • SERP Reports and Management

Search Engine Marketing – SEM

  • Introduction to paid marketing
  • Google AdWords account and billing settings
  • Types of Campaigns
  • Configuring the PPC campaign
  • Configuring AdGroups and Keywords
  • Bidding Strategies
  • AdRank, Quality Rating Optimization
  • AdWords Ad Formats
  • Ad extensions
  • Purchasing campaigns
  • Dynamic Search Campaigns
  • Advertising campaigns
  • Remarketing campaigns
  • Mobile Apps marketing
  • Video Marketing
  • AdWords Tools
  • MCC account
  • AdWords Editor Tool
  • Conversion Tracking
  • AdWords Certification Exam

Social Media Marketing – SMM

  • Introduction to Social Media Marketing
  • Marketing Facebook
  • Advertising Facebook
  • YouTube Marketing
  • Marketing Twitter
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing
  • Tripping on
  • Document sharing site

Advertising by e-mail

  • What is e-mail marketing?
  • Benefits of Email Marketing
  • Email marketing software
  • Email marketing strategy
  • Building subscriber lists
  • Design of bulletins
  • Types of Campaigns
  • Reports and analyzes

InBound Marketing

  • What is Incoming Marketing?
  • Strategies for Inbound Marketing
  • Tools for Inbound Marketing

Online Reputation Marketing – ORM

  • Online reputation management
  • Why Businesses Need Reputation Online
  • Brand Case Studies
  • Areas of expertise in ORM
  • ORM Strategy
  • Tools for ORM

Google Adsence and Affliate Marketing

  • Online Money Making Strategies
  • Success Stories of Online Entrepreneurs
  • Planning a website for Adsense
  • What is Adsense?
  • Auction types
  • Implementing ads on a Web site
  • What is Affiliate Marketing?
  • Types of Affiliate Marketing
  • Making Money Using Affiliate Marketing
  • Popular Affiliate Networks
  • Freelance

Google Analytics

  • Purpose of website analysis
  • Web Site Analysis Tools
  • Installing Google Analytics on the Website
  • Basic Terminology and KPI
  • Reports and analyzes
  • Objectives and funnels
  • Segmentation and Filters

These are the main concepts of digital marketing that you place in multinational companies in Hyderabad as a more fresh and experienced Candidate.

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