If your business website is not found on Google or other search engines, then you are losing a big chunk of business from potential customers and your competitors are leveraging the benefits of the same. You’ve developed your website but if you are not doing SEO, then it’s of no use. Building a website without SEO is like building a road without directions; you know your business exist but your potential customers don’t. Bill Gates, founder of Microsoft once said, “If you are business is not on the internet, then your business will be out of business” & to showcase your business website on web, you need to hire SEO agency for marketing of your website.
Since there is a huge pool of SEO companies on the web, it’s becomes a daunting task as how to select the right agency who can enhance your visibility on search engines. Choosing the right one could be the most lucrative thing you ever do for your company but on the flip side, if you happen to work with some fraud company, then it could be your biggest mistake for your business. It’s very important to select the right SEO agency for the growth & visibility of your business on the web. So before hiring them, do your homework and get ready to ask below questions which will help you in knowing their worth for your business.
#1: What is their SEO experience?
As they say, “Experience makes the man a perfect”; this is indeed true with SEO agencies as well. You should ask them about their experience in handling SEO projects and since how many years they are into this. Is it a startup company or a well-established firm? Getting this information will make you clear about their background, experience and most importantly the team that will be responsible for handling your project.
Once you have acquired the information, have a look at their website, social media channels, blog and company reviews available on the web. Since most of the SEO companies keep them up-to-date with the latest information and news on their blogs, so it’s a good indication about their credibility.
#2: What all services they offer?
Since online marketing is very wide industry, you need an agency that can not only offer SEO services but a complete range of digital marketing services. With SEO, you also need content writing, email marketing, pay per click services, social media marketing etc., in order to promote your business online from panoramic view.
If you get an agency that can offer you all these services under one single roof, then it’s very easy for you to garner the benefits of marketing as you can manage all your marketing practices easily and with common goals.
#3: Explore their client portfolio?
The other way to get more information about company’s background and work experience to ask them for the client portfolio. Browse through the various clientele projects they have done during their tenure and this will guide in getting the exact information about which other businesses are using their services and have hired them for marketing.
It’s always beneficial to hire an SEO agency that has a prior niche experience of your industry as their team knows very well about the strategies to be implemented for optimum results and rankings.
#4: How they will communicate and what about the progress reports?
After hiring an SEO agency, it’s vital to have a regular communication with the single person or project manager who is in charge of your project. Periodic communication about the project status will make you clear as what they are doing and where your business is heading with their marketing efforts. Not only this, but you should also ask them, What type of marketing progress reports they will be sharing on daily or weekly basis? This is again very important as it will give you in-depth insights into the marketing efforts put by them.
Usually with the big companies, it becomes bit difficult to communicate easily as they follow a system wherein every time a different person from the support department responds to your question. However with small companies or freelancers, the communication flow is much easier as you always interact with the same person who is handling your project.
#5: What are their SEO packages?
Now comes the most important part of hiring an SEO agency – the pricing. SEO or let’s say digital marketing is not a low cost solution. So get ready to include SEO marketing expenses in your monthly budget spending. Mostly SEO agencies follow two types of pricing: hourly or fixed priced. In hourly pricing, they charge you on per hour basis while in the later; you agreed upon to give a fixed price per month for the project. Keep one thing in mind that to get the good results, you’ve to invest in quality & result oriented SEO services.
In the long run, whatever you’ve invested in SEO, your business will reap its benefits as you will be getting more business and sales. So while selecting the SEO company, you need to look deeply into: How they are going to charge you? Will it be per project, per hour or monthly? How much you need to pay and when? Do you need to pay some advance amount before starting the project? Get clear idea about all these things and it’s always recommended to pay them after the completion of the work, for instance, at the end of each month.
So now you are aware about what to look out for before hiring an SEO agency. You’ve done research on our part and you must wondering as which is the best SEO company you should hire that can give you results under your budget. There are plenty of SEO companies available but you need to select the best amongst them, who with their years of expertise can help you in getting more ROI.