Ways to Attract Buyers to the Online Store
The problem of attracting visitors is especially relevant for online stores, as there is direct selling and one of the most important factors that affect sales is the incoming flow of visitors to the site.
There are many time-tested and well-practiced methods of attracting customers, but even the most popular of them will be ineffective with minimal effort from the owners of such stores.
Already traditional is the way to attract a buyer through search engine optimization (Search Engine Optimization (SEO)).
Search Engine Optimization
Every day, hundreds of millions of people use the services of search engines, and it’s simply unreasonable not to pay attention to such a huge audience.
That’s why search engine optimization is so often used to attract customers.
It is rather difficult to describe this process in two words, but briefly, the search engine optimization means writing texts for the pages of the online store, taking into account the users’ queries to the search engines. Accordingly, you need to pre-analyze these queries and compose a semantic kernel, which is a list of the most optimal for the promotion of requests.
Next, the site structure is planned and its content is filled with content. For the effective operation of the site, more precisely, in order for the search engines to rank the pages you need, they must be properly interlinked with internal links.
Unfortunately, for highly competitive inquiries, the internal optimization of the site will not be possible and it will be necessary to purchase external links. Moreover, for online stores this is especially important, since it is usually the highly competitive inquiries that work most effectively for this type of site.
Another way to attract a buyer is the affiliate program of the online store. It is effective and ensures stable sales levels of any kind of goods. Of course, it’s very pleasant when other people work for you. Truth in this case you will have to share a part of your profit, but it’s worth it.
It is very important to understand that at the expense of partners you collect a client base and in fact partner deductions are more than pay off in the future due to proper work with clients, because bringing a new customer is usually 6 times more expensive than working with those who previously bought. Here you can not do without mailing lists. Due to multiple touches, you can significantly raise revenue.
Many owners of online stores conduct marketing campaigns to attract buyers, which implies the provision of a variety of discounts, gifts and bonuses. This is a good tool for promoting an online store, but there is not always an opportunity to make a good discount at a loss to yourself. Therefore, this method is not suitable for everyone.
Online store blog
It is considered to be a promising way to create an online store blog that attracts buyers’ attention. Such a blog is in fact a website that collects all feedback from partners and buyers, news about the online store, releases of goods. Also, the blog raises the level of trust, and it is likely that even an occasional visitor can become a client of the store.
Placement of information about the online store and its products in directories on other sites is also an effective and proven way. On the Internet, a lot of sites have been created that can freely post an article about your store for free. Of course, for the appearance of information about your online store on a decent site, you have to fork out.
Not so long ago, the ways to attract customers to the online store have replenished with one more option – viral marketing. It affects the fact that unconsciously thousands and tens of thousands of people transmit your thoughts and ideas to other people. To do this, often use sensations, rumors, games, write books, create video clips, where they then insert advertising about the online store and begin to distribute it for free on the network.
The most effective and stable way to attract buyers is the use of contextual advertising. The advantages of this method of attracting clients are several.
Contextual and contextual display advertising, unlike SEO promotion, starts working immediately. Those. You will immediately receive a flow of customers to the site. This is a controlled advertising, which allows you to selectively manage the flow of customers in the sagging sales directions. You can also take into account and control the seasonality, distributing the advertising budget as necessary.
Web agency WebiProg creates online stores that differ in their individual design and flexible functionality. In the design, in the first place, specialists company focus on the convenience of interfaces, and in the style of sticking to European trends in web design. The functionality of such a site is of great importance, so we made sure that the CMS was flexible and allowed to easily expand the functional modules. Integration with external accounting systems, such as CRM, ERP, has been implemented by us already in a variety of projects.